30 July 2024

In the dynamic world of the paper industry, strategic partnerships and a steadfast commitment to quality and innovation are important for continuous success. Orient Links Co. L.L.C, a prominent name in the paper markets of the Middle East and Africa, exemplifies these principles. Sanjay Misra, Managing Director of Orient Links, provides an exclusive insight into the company’s journey, its successful partnership with PaperOneTM, and the promising future of the paper and pulp industry.

A Glimpse into Orient Links

Sanjay Misra, the visionary behind Orient Links, founded the company in 1992. As Managing Director, he oversees the company's strategic direction and daily operations, ensuring it remains a pivotal link between global paper manufacturers and the markets in the Middle East and Africa.

Headquartered in Dubai, U.A.E., Orient Links is a prominent supplier and exporter of various types of paper products. They serve as a crucial link between global paper manufacturers and markets in the Middle East and Africa, with reach to over 36 countries, including having representative offices in India, Nigeria, and Saudi Arabia.

Partnership with PaperOne

Orient Links LLC emphasises strong relationships with customers and suppliers, aiming to provide superior solutions that help businesses grow. The company's vision, "Think Paper - Think Orient Links," underscores its commitment to excellence and value creation in the paper supply chain.

Partnering with PaperOne for over seven years, this collaboration began with the development of Orient Links’ own copy paper brand, Orient One, which later expanded to include a variety of PaperOne products, including PaperOne Offset, PaperOne Laser, PaperOne All Purpose, and PaperOne Copier.

PaperOne’s reputation as a reliable paper producer has bolstered Orient Links’ standing in the paper market across multiple countries. A significant milestone in their partnership was winning the Best High GSM Performer award at the APRIL Partner Summit 2023. This recognition was for achieving the highest volume in Offset High GSM in the MEA region, a proud moment that Orient Links aims to replicate in the future.

Sustainability and Innovation

Orient Links’ partnership with PaperOne enhances their ability to provide high-quality, uncoated wood-free paper to their customers. This commitment to quality is a shared value that strengthens their market position.

PaperOne's innovative and sustainable approach, exemplified by the introduction of PaperOne Digital Carbon Neutral paper, resonates with Orient Links. Sanjay Misra sees a growing demand for carbon-neutral products and applauds PaperOne’s forward-thinking initiatives.

Future Industry Trends and Aspirations

Despite the rapid advancements in technology, Sanjay Misra believes the future of the pulp and paper industry is secure. The industry has adapted to new usages of paper, with a significant increase in the demand for paperboard since 2020.

Looking ahead, Orient Links anticipates a continued strong partnership with PaperOne. With APRIL’s diversification into new product ranges and the establishment of a new board machine, Orient Links is excited about future growth opportunities and expanding their business relationship.

The partnership between Orient Links Co. L.L.C and PaperOne is a testament to the power of collaboration, quality, and innovation in the paper industry. As both companies continue to evolve and adapt to market demands, their shared commitment to excellence promises a bright future for the industry and their ongoing collaboration.